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Train smarter.
Race faster.

1:1 online coaching for runners looking for individualized training plans to help them break through plateaus, improve performance, and achieve their running goals.

Apply for Coaching

3 founding athlete spots — $99/month, locked in for as long as you stay enrolled.

Who I Coach

Already consistent. Not yet satisfied.

I work primarily with athletes who are already running consistently but want to take their performance to the next level or break through a plateau. I help runners of all levels improve their performance, whether that means a club level runner looking to pr'ing on the track or a competitive marathoner looking to shave minutes off their time.

Reach out to me if you're looking to train smarter and run faster and we can discuss how we can work together to revamp your training and racing.

How It Works

  1. 01

    Apply.

    Tell me about your training, your history, and your goal race.

  2. 02

    We build the plan.

    A personalized weekly schedule in TrainingPeaks, shaped around your schedule, your injury history, and your strengths.

  3. 03

    We adjust the plan based on how you respond, up to the day.

    We review your training, discuss how you are feeling, and make adjustments to your plan as needed.

  4. 04

    You race faster.

    Every week has a purpose. Every block builds toward your goal.

Your Coach

I'm Jacob, a former Division I cross country and track and field athlete now training for the roads. I hold pr's of 14:12 for the 5000m, 30:17 for the 10,000m, and 1:07 for the Half Marathon.

My philosophy: training is a balance between adaptation, recovery and time. Everything is framed around triggering the largest amount of adaptation for the least amount of time and recovery cost. Most training programs throw individual components together without proper thought behind how they interact as a whole. I create training programs that are centered around aerobic development through carefuly monitored threshold training. Each plan is then expanded outward to individualize to the strenghts of each athlete.

Jacob crossing the finish line at the Fargo Half MarathonEvery stride with purpose.

Coaching Options

Training Plans

$29–$49 one-time

Ready-made plans. Pick your race, start training.

  • —Proven training plans for common race distances and experience levels
  • —Priced per plan — $29 to $49 depending on the plan
  • —Purchased once, yours to keep
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Custom Plan Subscription

$99/month

A plan built for you, refreshed every month.

  • —A customized training plan matched to your goal race, current fitness, and schedule
  • —Updated once a month as you progress
  • —Upgrade to 1:1 coaching at any time
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Founding spots open

1:1 Monthly Coaching

$149$99/month

Founding athlete rate — $99/month, locked in for as long as you stay continuously enrolled. 3 spots.

The full coaching relationship — plan, review, and adjustment, every week.

  • —A personalized weekly training plan, delivered every Sunday by 8:00 PM Central via TrainingPeaks
  • —Ongoing review of your completed training
  • —Unlimited messaging, weekday responses within 24 hours
  • —Plan adjustments as needed — schedule changes, fatigue, illness, setbacks
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Coaching is remote. No guarantee of specific results. Athletes complete an intake form, coaching agreement, and liability waiver before starting.

FAQ

Do I need to be fast to work with you?

No, I just look for athletes who are ready to be consistent. If you train regularly and want to get faster, you're a fit.

What platform do you use?

TrainingPeaks. Your workouts sync to your watch; your completed runs sync back to me. You only need the free athlete account.

Can you guarantee I'll hit my goal?

No coach honestly can. What I guarantee is a plan built for you, reviewed every week, and adjusted when life happens.

What if I get injured or life blows up?

That's the point of having a coach. Monthly athletes can also pause coaching temporarily if life gets in the way.

How do I start?

Apply below. You'll get an intake form, and if we're a fit, a coaching agreement - then your first week's plan.

Ready to get faster?

Founding athlete spots are limited — $99/month, locked in for as long as you stay enrolled.

Start Your Application

Complete the intake form — it takes about 10 minutes. I'll review it and follow up within 48 hours.